Englisch
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Introduction and contact details of the controller
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data means any data that can be used to identify you personally.
1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is CD Commerce GmbH, Ernst-Abbe-Straße 2, 36179 Bebra, Germany, Tel.: +49 6622 9339955, Email: info@cd-commerce.de. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
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Data collection when visiting our website
2.1 If you use our website for purely informational purposes, i.e., if you do not register or otherwise transmit information to us, we only collect the data that your browser transmits to the server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
Visited website
Date and time of access
Amount of data transferred in bytes
Source/referrer from which you reached the page
Browser used
Operating system used
IP address used (if applicable, in anonymized form)
Processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to review the server log files subsequently if there are concrete indications of unlawful use.
2.2 This website uses SSL/TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller). You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser’s address bar.
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Cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use cookies—small text files that are stored on your device. Some of these cookies are deleted automatically when you close your browser (so-called “session cookies”), while others remain on your device for a longer period and allow page settings to be saved (so-called “persistent cookies”). In the latter case, you can find the storage duration in the overview of the cookie settings of your web browser.
If personal data is also processed by individual cookies used by us, the processing is carried out pursuant to Art. 6(1)(b) GDPR either for the performance of the contract, pursuant to Art. 6(1)(a) GDPR in the case of consent having been granted, or pursuant to Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the visit to the site.
You can set your browser so that you are informed about the setting of cookies and can decide individually on their acceptance, or you can exclude the acceptance of cookies for certain cases or generally.
Please note that if you do not accept cookies, the functionality of our website may be limited.
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Contacting us
When you contact us (e.g., via contact form or email), personal data is processed solely for the purpose of handling and responding to your request and only to the extent necessary for this purpose.
The legal basis for processing this data is our legitimate interest in responding to your request pursuant to Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted if the circumstances indicate that the matter concerned has been conclusively clarified and provided that no statutory retention obligations conflict with this.
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Data processing when opening a customer account
Pursuant to Art. 6(1)(b) GDPR, personal data is further collected and processed to the extent necessary if you provide it to us when opening a customer account. Which data is required for opening an account can be found in the input mask of the corresponding form on our website.
You can delete your customer account at any time by sending a message to the controller’s address specified above. After deletion of your customer account, your data will be deleted provided that all contracts concluded via the account have been fully processed, no statutory retention periods conflict with this, and we have no legitimate interest in continued storage.
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Use of customer data for direct advertising
6.1 Subscription to our email newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to send the newsletter is your email address. Providing additional data is voluntary and will be used in order to address you personally. We use the so-called double opt-in procedure for sending the newsletter, which ensures that you will only receive newsletters once you have expressly confirmed your consent to receive the newsletter by activating a verification link sent to the email address you provided.
By activating the confirmation link, you give us your consent to use your personal data pursuant to Art. 6(1)(a) GDPR. In doing so, we store the IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your email address at a later point in time. The data collected by us when you subscribe to the newsletter is used strictly for this purpose.
You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller named above. After unsubscribing, your email address will be deleted immediately from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is legally permitted and about which we inform you in this notice.
6.2 Product availability notification by email
For items that are temporarily unavailable, you can sign up to receive email product availability notifications. In this case, we will send you a one-time email informing you about the availability of the specific item you selected. The only mandatory information required to send this notification is your email address. Providing additional data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure for sending these emails, which ensures that you will only receive a notification once you have expressly confirmed your consent by activating a verification link sent to the email address you provided.
By activating the confirmation link, you give us your consent to use your personal data pursuant to Art. 6(1)(a) GDPR. In doing so, we store the IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your email address at a later point in time. The data collected by us when you register for our product availability email notification service is used strictly for this purpose.
You can unsubscribe from the availability notifications at any time by sending a corresponding message to the controller named above. After unsubscribing, your email address will be deleted immediately from the distribution list set up for this purpose unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is legally permitted and about which we inform you in this notice.
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Data processing for order processing
7.1 To the extent necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned financial institution pursuant to Art. 6(1)(b) GDPR.
If, on the basis of a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact details you provided when placing the order (name, address, email address) in order to inform you personally—within the scope of our statutory information obligations pursuant to Art. 6(1)(c) GDPR—about upcoming updates within the legally prescribed period via an appropriate communication channel (e.g., by post or email). Your contact details are used strictly for the purpose of communicating updates owed by us and are processed by us only to the extent necessary for the respective information.
To process your order, we also work with the following service provider(s), who support us in whole or in part in performing concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.
7.2 JTL
We use the following provider for order processing: JTL-Software-GmbH, Rheinstr. 7, 41836 Hückelhoven, Germany.
Name, address, and any other personal data may be transferred to the provider pursuant to Art. 6(1)(b) GDPR solely for the purpose of processing the online order. Your data will only be transferred to the extent actually necessary to process the order.
7.3 Transfer of personal data to shipping service providers
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Deutsche Post
We use the following provider as a carrier: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany.
We will pass on your email address and/or telephone number to the provider prior to delivery of the goods for the purpose of coordinating a delivery date or providing a delivery announcement pursuant to Art. 6(1)(a) GDPR, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery pursuant to Art. 6(1)(b) GDPR, we only pass on the recipient’s name and delivery address to the provider. The transfer only takes place to the extent necessary for the delivery of goods. In this case, prior coordination of the delivery date with the provider or a delivery announcement is not possible.
Consent can be revoked at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.
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DHL
We use the following provider as a carrier: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany.
We will pass on your email address and/or telephone number to the provider prior to delivery of the goods for the purpose of coordinating a delivery date or providing a delivery announcement pursuant to Art. 6(1)(a) GDPR, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery pursuant to Art. 6(1)(b) GDPR, we only pass on the recipient’s name and delivery address to the provider. The transfer only takes place to the extent necessary for the delivery of goods. In this case, prior coordination of the delivery date with the provider or a delivery announcement is not possible.
Consent can be revoked at any time with effect for the future vis-à-vis the controller named above or vis-àvis the provider.
7.4 Use of payment service providers (payment services)
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Amazon Pay
One or more online payment methods of the following provider are available on this website: Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg.
If you select a payment method of the provider in which you pay in advance (e.g., credit card payment), the payment data you provided during the ordering process (including name, address, bank and card details, currency, and transaction number) as well as information about the content of your order will be transferred to the provider pursuant to Art. 6(1)(b) GDPR. In this case, your data is transferred solely for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
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Klarna
One or more online payment methods of the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.
If you select a payment method of the provider in which you pay in advance (e.g., credit card payment), the payment data you provided during the ordering process (including name, address, bank and card details, currency, and transaction number) as well as information about the content of your order will be transferred to the provider pursuant to Art. 6(1)(b) GDPR. In this case, your data is transferred solely for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
If you select a payment method in which the provider pays in advance (e.g., purchase on account or installment purchase or direct debit), you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, if applicable data on an alternative means of payment).
In order to safeguard our legitimate interest in assessing the creditworthiness of our customers, these data are forwarded to the provider pursuant to Art. 6(1)(f) GDPR for the purpose of a credit check. The provider checks, based on the personal data you provide and further data (such as shopping cart, invoice amount, order history, payment experience), whether the payment option you selected can be granted with regard to payment and/or default risks.
For the decision within the framework of the application review, identity and credit information from the following credit agencies may also be included, in addition to internal provider criteria, pursuant to Art. 6(1)(f) GDPR:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data is included in the calculation of the score values, among other things, but not exclusively.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
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PayPal
One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.
If you select a payment method of the provider in which you pay in advance, the payment data you provided during the ordering process (including name, address, bank and card details, currency, and transaction number) as well as information about the content of your order will be transferred to the provider pursuant to Art. 6(1)(b) GDPR. In this case, your data is transferred solely for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
If you select a payment method in which we pay in advance, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, if applicable data on an alternative means of payment).
In such cases, in order to safeguard our legitimate interest in determining your creditworthiness, these data are forwarded to the provider pursuant to Art. 6(1)(f) GDPR for the purpose of a credit check. The provider checks, based on the personal data you provide and further data (such as shopping cart, invoice amount, order history, payment experience), whether the payment option you selected can be granted with regard to payment and/or default risks.
The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data is included in the calculation of the score values, among other things, but not exclusively.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
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SOFORT
One or more online payment methods of the following provider are available on this website: SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany.
If you select a payment method of the provider in which you pay in advance (e.g., credit card payment), the payment data you provided during the ordering process (including name, address, bank and card details, currency, and transaction number) as well as information about the content of your order will be transferred to the provider pursuant to Art. 6(1)(b) GDPR. In this case, your data is transferred solely for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
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Web analytics services
8.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.
By default, cookies are set by Google (Universal) Analytics when you visit the website. These are stored on your device as small text elements and collect certain information. This information also includes your IP address, which, however, is shortened by Google by the last digits in order to exclude direct personal identification.
The information is transmitted to Google servers and processed further there. This may also involve transfers to Google LLC based in the USA.
Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The shortened IP address transmitted by your browser as part of Google Analytics is not combined with other Google data. The data collected as part of the use of Google (Universal) Analytics is stored for two months and then deleted.
All of the processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR.
Without your consent, Google (Universal) Analytics will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the “cookie consent tool” provided on the website.
We have concluded a data processing agreement with Google which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
Further legal information on Google (Universal) Analytics can be found at:
https://policies.google.com/privacy?hl=de&gl=de and
https://policies.google.com/technologies/partner-sites
Demographic features
Google (Universal) Analytics uses the special “demographic features” function and can use it to create statistics that make statements about the age, gender, and interests of website visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and is deleted after being stored for two months.
Google Signals
As an extension to Google (Universal) Analytics, Google Signals may be used on this website to create cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google can—subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR—analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can deactivate the “Personalized advertising” feature in your Google account settings. Follow the instructions on this page:
https://support.google.com/ads/answer/2662922?hl=de
More information about Google Signals can be found here:
https://support.google.com/analytics/answer/7532985?hl=de
User IDs
As an extension to Google (Universal) Analytics, the “User IDs” function may be used on this website. If you have consented to the use of Google (Universal) Analytics pursuant to Art. 6(1)(a) GDPR, have created an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision of the European Commission.
8.2 Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.
By default, cookies are set by Google Analytics 4 when you visit the website. These are stored on your device as small text elements and collect certain information. This information also includes your IP address, which, however, is shortened by Google by the last digits in order to exclude direct personal identification.
The information is transmitted to Google servers and processed further there. This may also involve transfers to Google LLC based in the USA.
Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The shortened IP address transmitted by your browser as part of Google Analytics is not combined with other Google data. The data collected as part of the use of Google Analytics 4 is stored for two months and then deleted.
All of the processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the “cookie consent tool” provided on the website.
We have concluded a data processing agreement with Google which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
Further legal information on Google Analytics 4 can be found at:
https://policies.google.com/privacy?hl=de&gl=de and
https://policies.google.com/technologies/partner-sites
Demographic features
Google Analytics 4 uses the special “demographic features” function and can use it to create statistics that make statements about the age, gender, and interests of website visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and is deleted after being stored for two months.
Google Signals
As an extension to Google Analytics 4, Google Signals may be used on this website to create cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google can—subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR—analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can deactivate the “Personalized advertising” feature in your Google account settings. Follow the instructions on this page:
https://support.google.com/ads/answer/2662922?hl=de
More information about Google Signals can be found here:
https://support.google.com/analytics/answer/7532985?hl=de
User IDs
As an extension to Google Analytics 4, the “User IDs” function may be used on this website. If you have consented to the use of Google Analytics 4 pursuant to Art. 6(1)(a) GDPR, have created an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision of the European Commission.
8.3 Hotjar
This website uses the web analytics service of the following provider: Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta.
Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used such as the IP address and browser information, to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. This makes it possible, among other things, to evaluate movement patterns (so-called heatmaps) that show the duration of page visits and interactions with page content (e.g., text input, scrolling, clicks, and mouse-overs). Pseudonymization generally precludes direct personal identification. The data is not merged with other personal data collected in any other way.
All processing described above, in particular reading or storing information on the device used, is carried out only if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
We have concluded a data processing agreement with the provider which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
8.4 Mouseflow
This website uses the web analytics service of the following provider: Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark.
Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used such as the IP address and browser information, to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. This makes it possible, among other things, to evaluate movement patterns (so-called heatmaps) that show the duration of page visits and interactions with page content (e.g., text input, scrolling, clicks, and mouse-overs). Pseudonymization generally precludes direct personal identification. The data is not merged with other personal data collected in any other way.
All processing described above, in particular reading or storing information on the device used, is carried out only if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
We have concluded a data processing agreement with the provider which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
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Retargeting/remarketing and conversion tracking
9.1 Meta Pixel
Within our online offering, we use the “Meta Pixel” service of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Meta”).
If a user clicks on an ad placed by us on Facebook and/or Instagram, the URL of our linked page is extended by a parameter using “Meta Pixel”. After the redirect, this URL parameter is stored in the user’s browser by a cookie that our linked page itself sets.
This enables Meta to determine the visitors of our online offering as a target group for the display of ads. Accordingly, we use the service to show our Facebook and/or Instagram ads only to users who have shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products determined on the basis of the websites visited) which we transmit to Meta (so-called “custom audiences”).
In addition, the “Meta Pixel” can be used to track whether users were redirected to our website after clicking an ad and which actions they performed there (so-called “conversion tracking”).
The data collected is anonymous to us, meaning it does not allow us to draw any conclusions about the identity of users. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.
All processing described above, in particular the setting of cookies for reading information on the device used, is carried out only if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
We have concluded a data processing agreement with the provider which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
The information generated by Meta is generally transmitted to a Meta server and stored there; in this context, data may also be transmitted to servers of Meta Platforms Inc. in the USA.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision of the European Commission.
9.2 Google Ads Remarketing
This website uses retargeting technology of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
For this purpose, Google sets a cookie in your browser which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you have visited. Further data processing will only take place if you have consented to Google linking your internet and app browsing history with your Google account and using information from your Google account to personalize ads you view on the web. If you are logged into Google during your visit to our website in this case, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transferred to servers of Google LLC in the USA.
All processing described above, in particular the setting of cookies for reading information on the device used, is carried out only if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. Without such consent, retargeting technology will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision of the European Commission.
9.3 Pinterest retargeting pixel
This website uses retargeting technology of the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.
This enables visitors to our website to be addressed with personalized, interest-based advertising that is likely to match their product and information interests. The ads are displayed on the basis of a cookie-based analysis of previous and current usage behavior, but no personal data is stored. In cases of retargeting technology, a cookie is stored on your computer or mobile device in order to collect pseudonymized data about your interests and thus tailor advertising to the stored information. These cookies are small text files stored on your computer or mobile device.
All processing described above, in particular the setting of cookies for reading information on the device used, is carried out only if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. Without such consent, retargeting technology will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website.
9.4 Taboola
This website uses retargeting technology of the following provider: Taboola Inc., 16 Madison Square West, 7th Floor, New York, NY 10010, USA.
This enables visitors to our website to be addressed with personalized, interest-based advertising that is likely to match their product and information interests. The ads are displayed on the basis of a cookie-based analysis of previous and current usage behavior, but no personal data is stored. In cases of retargeting technology, a cookie is stored on your computer or mobile device in order to collect pseudonymized data about your interests and thus tailor advertising to the stored information. These cookies are small text files stored on your computer or mobile device.
All processing described above, in particular the setting of cookies for reading information on the device used, is carried out only if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. Without such consent, retargeting technology will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website.
For transfers of data to the USA, the provider relies on the standard contractual clauses of the European Commission, which are intended to ensure compliance with European data protection standards.
9.5 Google Ads conversion tracking
This website uses the online advertising program “Google Ads” and, as part of Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
We use Google Ads to draw attention to our attractive offers on external websites using advertising media (so-called Google AdWords). Based on the data of the advertising campaigns, we can determine how successful individual advertising measures are. We pursue the aim of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.
The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information obtained with the help of the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that personally identifies users.
As part of the use of Google Ads, personal data may also be transferred to servers of Google LLC in the USA.
Details on the processing triggered by Google Ads conversion tracking and on how Google handles data from websites can be found here:
https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies for reading information on the device used, is carried out only if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
In order to address users whose data we have received in the context of business or business-like relationships with more interest-based advertising, we use a customer matching function within Google Ads. For this purpose, we transmit one or more files with aggregated customer data (especially email addresses and telephone numbers) electronically to Google. Google does not receive any plaintext data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. Google can then only use the encrypted information to assign it to existing Google accounts that the data subjects have set up. This makes it possible to display personalized advertising across all Google services linked to the respective Google account.
Customer data is transferred to Google only if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke this consent at any time with effect for the future. Further information on Google’s data protection measures in relation to the customer matching function can be found here:
https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google’s privacy policy can be found here:
https://www.google.de/policies/privacy/
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision of the European Commission.
9.6 Google Ads conversion tracking
This website uses the online advertising program “Google Ads” and, as part of Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers on external websites using advertising media (so-called Google AdWords). Based on the data of the advertising campaigns, we can determine how successful individual advertising measures are. We pursue the aim of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.
The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information obtained with the help of the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that personally identifies users. As part of the use of Google Ads, personal data may also be transferred to servers of Google LLC in the USA.
Details on the processing triggered by Google Ads conversion tracking and on how Google handles data from websites can be found here:
https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies for reading information on the device used, is carried out only if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be available or may only be available to a limited extent if you have disabled the use of cookies.
Google’s privacy policy can be found here:
https://www.google.de/policies/privacy/
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision of the European Commission.
9.7 Google Marketing Platform
This website uses the online marketing tool Google Marketing Platform of the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“GMP”).
GMP uses cookies to display ads relevant to users, improve campaign performance reports, or prevent a user from seeing the same ad multiple times. Via a cookie ID, Google records which ads are displayed in which browser and can thus prevent them from being displayed multiple times. In addition, GMP can use cookie IDs to record so-called conversions that relate to ad requests. This is the case, for example, when a user sees a GMP ad and later, using the same browser, visits the advertiser’s website and purchases something via that website. According to Google, GMP cookies do not contain personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection to Google’s server.
We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge as follows: By integrating GMP, Google receives the information that you have accessed the relevant part of our website or clicked on one of our ads. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or are not logged in, it is possible that the provider will obtain and store your IP address. As part of the use of GMP, personal data may also be transferred to servers of Google LLC in the USA.
All processing described above, in particular the setting of cookies for reading information on the device used, is carried out only if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision of the European Commission.
The privacy policy of GMP by Google can be found here:
https://www.google.de/policies/privacy/
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Site functionalities
10.1 Vimeo
This website uses plugins to display and play videos from the following provider: Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA.
When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers in order to load the plugin. In doing so, certain information, including your IP address, is transmitted to the provider.
If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics, and prevent misuse.
If you are logged into a user account with the provider during your visit, your data will be directly assigned to your account when you click on a video. If you do not want this association, you must log out before clicking the play button.
All of the processing mentioned above, in particular the setting of cookies for reading information on the device used, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the “cookie consent tool” provided on the website.
For the transfer of data to the USA, the provider relies on the standard contractual clauses of the European Commission, which are intended to ensure compliance with European data protection standards.
10.2 Wistia
This website uses plugins to display and play videos from the following provider: Wistia, Inc., 17 Tudor Street, Cambridge, Massachusetts, 02139 USA.
When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers in order to load the plugin. In doing so, certain information, including your IP address, is transmitted to the provider.
If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics, and prevent misuse.
If you are logged into a user account with the provider during your visit, your data will be directly assigned to your account when you click on a video. If you do not want this association, you must log out before clicking the play button.
All of the processing mentioned above, in particular the setting of cookies for reading information on the device used, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the “cookie consent tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision of the European Commission.
10.3 YouTube
This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
Data may also be transferred to: Google LLC, USA.
When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers in order to load the plugin. In doing so, certain information, including your IP address, is transmitted to the provider.
If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics, and prevent misuse.
If you are logged into a user account with the provider during your visit, your data will be directly assigned to your account when you click on a video. If you do not want this association, you must log out before clicking the play button.
All of the processing mentioned above, in particular the setting of cookies for reading information on the device used, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the “cookie consent tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision of the European Commission.
10.4 Trusted Shops Trustbadge
Graphic elements of the following provider are integrated on our website to display external customer reviews and/or an externally awarded seal of approval: Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne, Germany.
When you access a page of our website that contains such graphic elements, your browser establishes a direct connection to the provider’s servers in order to load the elements correctly. In doing so, certain browser information, including your IP address, is transmitted to the provider.
If personal data is also processed in this context, this is done pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the appealing design of our website.
In the case of an online order with us, further processing operations may take place.
Depending on your express consent pursuant to Art. 6(1)(a) GDPR, your order information (order total, order number, if applicable purchased product) as well as your email address are encrypted and transmitted to the provider via the trustbadge after completion of an order in order to check an existing registration for the provider’s services (in particular “buyer protection”) and, if necessary, enable a new registration.
If an existing registration is identified or if a new registration with the provider for its services (in particular buyer protection) is carried out, your order information (order total, order number, purchased product) and your email address are transmitted to the provider and processed further by the provider pursuant to Art. 6(1)(b) GDPR on the basis of the contractual agreement with the provider in order to grant the services (in particular buyer protection).
We and the provider are jointly responsible for the processing described above pursuant to Art. 26 GDPR. The agreement on joint responsibility can be viewed here:
https://help.etrusted.com/hc/de/articles/4402587369105-Vertrag-%C3%BCber-die-gemeinsame-Verantwortlichkeit-nach-DSGVO
10.5 Google Web Fonts
This website uses so-called web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
When you access a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly and establishes a direct connection to the provider’s servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.
Data may also be transferred to: Google LLC, USA.
The processing of personal data in the course of connecting to the font provider is carried out only if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the “cookie consent tool” provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision of the European Commission.
10.6 Google reCAPTCHA
On this website we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
Data may also be transferred to: Google LLC, USA. Google Fonts, i.e., fonts loaded by Google from the internet, are used for the visual design of the captcha window. No further information is processed beyond the information already transmitted to Google via the functionality of reCAPTCHA.
The service checks whether an input is made by a natural person or abusively by automated processing, and blocks spam, DDoS attacks, and similar automated malicious access. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the device used, identification data of the browser and operating system type used, as well as the date and duration of the visit, and transmits this to the provider’s servers for evaluation.
The legal basis is our legitimate interest in establishing individual responsibility on the internet and preventing misuse and spam pursuant to Art. 6(1)(f) GDPR.
We have concluded a data processing agreement with the provider which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision of the European Commission.
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Tools and other matters
Cookie consent tool
This website uses a so-called “cookie consent tool” to obtain effective user consents for cookies and cookie-based applications requiring consent. The “cookie consent tool” is displayed to users as an interactive user interface when the page is accessed, where consent can be given for certain cookies and/or cookie-based applications by ticking a box. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives the corresponding consent by ticking the box. This ensures that such cookies are only set on the user’s device if consent has been given.
The tool sets technically necessary cookies to store your cookie preferences. Personal usage data is generally not processed.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in lawful, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.
The legal basis for processing is also Art. 6(1)(c) GDPR. As controllers, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user consent.
Where necessary, we have concluded a data processing agreement with the provider which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
Further information about the operator and the setting options of the cookie consent tool can be found directly in the respective user interface on our website.
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Rights of the data subject
12.1 Applicable data protection law grants you the following rights as a data subject vis-à-vis the controller with regard to the processing of your personal data (rights of access and intervention), whereby reference is made to the stated legal basis for the respective requirements for exercising these rights:
Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to notification pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent pursuant to Art. 7(3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.
12.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING MAY BE RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
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Duration of storage of personal data
The duration for which personal data is stored is determined by the respective legal basis, the purpose of processing, and—where applicable—also by the respective statutory retention period (e.g., retention periods under commercial and tax law).
If personal data is processed on the basis of express consent pursuant to Art. 6(1)(a) GDPR, the data concerned will be stored until you withdraw your consent.
If statutory retention periods exist for data processed in the context of legal transactions or quasi-legal obligations on the basis of Art. 6(1)(b) GDPR, such data will be routinely deleted after expiry of the retention periods, provided that it is no longer required for performance of the contract or initiation of a contract and/or we have no legitimate interest in continued storage.
If personal data is processed on the basis of Art. 6(1)(f) GDPR, such data will be stored until you exercise your right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise, or defense of legal claims.
If personal data is processed for the purpose of direct marketing on the basis of Art. 6(1)(f) GDPR, such data will be stored until you exercise your right to object pursuant to Art. 21(2) GDPR.
Unless otherwise stated in the other information in this notice regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.
Last updated: 05 March 2024, 19:31:28